Been knocking out some of those books that have stocked piled up over the last year, and here’s a bit from the one I’m reading now that I found compelling:

“And then, recently, something happened.

Marketing changed everything.  Marketing created leverage.  Marketing certainly changed the status quo.  Most of all, marketing freed and energized the tribe.

If the tribe doesn’t like the kind, they are now free to leave.  ...

Marketing is the act of telling stories about thinks we make – stories that sell and stories that spread.  Marketing elects presidents, and marketing raides money for charity.  Marketing also determines If the CEO stays or goes (Carly Fiorina learned this the hard way).  Most of all, marketing influences markets.

Marketing used to be about advertising, and advertising is expensive.  Today, Marketing is about engaging with the tribe, delivering products and services with stories that spread.”

From Seth Godin’s Tribes